Ivy Nye, Nationally Acclaimed, award-winning Creative Leader, Artist, Animator, Designer, Engineer and Dad. Ivy has produced and directed an entire generation of playful experiences, that shape innovative digital platforms, games, and educational products for families and curious minds.
Nye’s work is smart, inclusive, built on strong fundamentals of art, design and animation. The result is interactive content that is empowered by innovative research and passionate goals, trusted by experience, fueled by play and curiosity and built with authentic appeal.
The greatest games trust the player before the player trusts themselves. They don’t reward following instructions, they design conditions where the only way forward is play. Yet and Not Yet is that kind of game, with a novel data approach beyond the block, where true imagination builds.
Led research at the bleeding edge where children communicate with hardware from touch to talk and the deeper interfaces of AI systems. Challenged existing character models in PBS KIDS shows and partnered new working agreements for distribution rights to build a trusted Conversational UX between kids and technology. Image links to Ability Magazine coverage of PBS KIDS accessibility work.
Multi-year, at-scale redesign rolled out while the platform remained in operation for 15M monthly users. Orchestrated an at-capacity team to develop tiered design systems supporting growing Product and Tech demand. Centralized asset management, intake, handoff, delivery, and distribution; implemented animation pipelines for multiple performance tiers.
Cross-platform games initiative spanning Video, Games, Web, OTT, and Mobile, integrated with a new Content Curation Model. Goals: gold-standard accessible, trusted experiences for children ages 2–8 playing independently, and seamless content distribution across all PBS KIDS platforms. Owned games vision, big-picture timeline, prototype development, innovation, research, and cross-team coordination.

Animation production and direction for PBS KIDS motion content promoting 50+ dissimmilar brands. Design work includes bumpers, end cards, and templates for YouTube and streaming platforms. Image links to a single New Years Eve Countdown, a "count down" of favorites from the year and one of a series of templated experiences to reduce stress on prodution and maintenence teams.
Nationwide Logo Refreash of a loved and trusted brand. Drove a team of internal and external resources through the design updaets, updated style guide, and redesigned motion branding. Complete update of Evergreen Asset Library to support the new brand identity. Earned an Emmy Nomination for the Brand Accordion Videos. The creative behind the spots: PBS Kids make real things... but BIGGER!

Animation Direction on Emmy-winning series. Designed a set and animation style that took wild, abstract narratives from children and represented their thoughts authentically to peers. Includes specials for School Readiness, Pandemic Response and broadcast specials on Race and Racism.
Partnered with Global Mechanic, Creator Ethan Long, WGBH and others as the PBS Staff member proven to deliver experiences outside the normal distribution scope. Cocos Creator and Esoteric Spine were new technology at the time; delivered a highly optimized creative drawing narrative with a measured average playtime of 10 minutes. Best Alternative Preschool Game, KidScreen 2021.

Long-running platform that collected feedback and design ideas directly from users in a safe, moderated multiplayer environment. Part of the team that ideated weekly on new content and events and then delivered.

The best promotional tools aren't promos at all, but integrated UI/UX Features with a human behind them. Kids were excited to interact withthese quick, single touch "Game of the Day" experiences on the the PBS KIDS Games App over its entier lifetime. Pushing content to the top if it was getting buried, in line with campaign efforts and priorities.

Development and execution of strategies to highlight new and timely streaming content by leveraging internal resources to highlight external vendor work. Compilations and countdowns, hours of streams to leave on in the background, and dynamic tests of proof of concept experiments in cutting edge social media tech.

Enterprise tools usually aren't pretty or fun to work on and they are even harder to maintain. I took over the project and it was rebuilt for multiple platforms over time with a strict rule of open-source and 'no outside frameworks'. Its source is now closed but operates flawlessly on PBS KIDS legacy devices and apps.

Industrial + App design partnership for the PBS KIDS Playtime Pad+, a kid-safe Android tablet bundled with PBS KIDS Live TV and content. Coordinated software UX, packaging design support, and channel maintenance from launch. Animation and Design Direction from internal boot start to battery dead, on/off states.
Adapted the illustrated children's book into an interactive mobile app for NASA Science. Created additional artwork and animation, and developed a narrated app around the original story with updated ARCgis and LandSat imagery.

Tablet app exploring NASA's Big Questions across content-rich sections, highlighting current science missions. As the sole developer on a small team, I partnered with subject-matter experts to condense complex data into a readable, interactive format that coincided with the Mars Curiosity Rover landing.

Production and content-development support across the PBS KIDS series slate, including studio shoots, vendor coordination, and live experience oversight. Image links to behind-the-scenes recording.